STATEMENT REGARDING DATA PROCESSING FOR MARKETING PURPOSES (“MARKETING STATEMENT”)

Statement Regarding Data Processing For Marketing Purposes (hereinafter "Statement") relates to Kaspersky Anti-Ransomware Tool for Home (hereinafter "Software").

All terms used in this Statement have the same meaning defined in the End User License Agreement (EULA) under the paragraph "Definitions".

Please carefully read the terms of this Statement, as well as all documents referred to in this Statement, before accepting it. If the Software is used within a legal entity or on the Computer used by several individuals, You must ensure that they have understood and accepted the conditions of this Statement before data processing begins.

Data Protection and Processing
The Rightholder handles the data it receives from the End User under this Statement in accordance with the Rightholder’s Privacy Policy published at: https://www.kaspersky.com/Products-and-Services-Privacy-Policy.

Purposes of Data Processing
The Rightholder processes data for marketing purposes in accordance with this Statement in order:
•	To improve the quality, appearance, and performance of the Rightholder’s Software, products, services, and infrastructure by analyzing users’ interactions, experience, and satisfaction;
•	To offer You security solutions that best match Your needs;
•	To provide You with the relevant content and advertisement;
•	To create categories of groups of users based on certain parameters in order to provide relevant information to these groups about maintaining security level, marketing offers, and promotional materials.

Processed Data
Certain data which is processed under this Statement could be considered personal data according to laws of some countries. With Your consent, the following data will be automatically sent on a regular basis to the Rightholder under this Statement:

- device ID;
- event type and value;
- Software ID derived from the license;
- full version of the Software;
- Software update ID;
- Software installation ID (PCID);
- Software rebranding ID;
- type of installed Software;
- user story name;
- ID of the Software rebranding;
- ID of the Software update start;
- web address being processed.

Your Choice to Participate
You can at any time withdraw Your consent by uninstalling the Software.


© 2021 AO Kaspersky Lab